# Calculate CPM

## ... or some other stuff:

Number format:
Number of decimals in calculation output:
CPM is the cost of 1,000 impressions (literary Cost Per Mille).
Cost
Impressions
CPM
 CPM = Cost x 1000 Impressions
A related metric is eCPM, effective CPM, which is a product of CPC (Cost Per Click) and CTR (Click-through Rate) divided by 1,000.
CPC is Cost Per Click, also known as PPC (Pay Per Click).
Cost
Clicks
CPC
 CPC = Cost Clicks
CPA is Cost Per Acquisition or Cost Per Action. Also known as CPO (Cost Per Order) or CPL (Cost Per Lead), depending on the context of what you are reporting.
Cost
Acquisitions
CPA
 CPA = Cost Acquisitions
Cost could be calculated from both CPM&Impressions, CPC&Clicks or CPA&Acquisitions. In this calculation we get cost from CPM and Impressions.
CPM
Impressions
Cost
 Cost = CPM x Impressions 1000
The number of impressions can be calculated when you have both the total oost and the CPM.
Cost
CPM
Impressions
 Impressions = Cost x 1000 CPM
The number of clicks can be calculated when you have both the total oost and the CPC.
Cost
CPC
Clicks
 Clicks = Cost CPC